Our history proves that women have this innate motivational engine that propels them to take actions, in order to be happy, create change and reach success.
"For over 60 years, we've believed that behind every great woman, there's another and another." This was a quote from Ann Taylor's latest campaign. It's so true that we couldn't argue more.
The campaign video, This Is Our Time, highlights the struggles of women, the hurdles that they've overcome, and the factors that are keeping them united.
“Before there were power suits, there were picket signs, pantyhose, bodysuits, lawsuits,"
"Behind every conference call, there have been cat calls, calls from schools, tough calls, wake-up calls. For every double latte, we’ve seen double standards, pulled double shifts, been double booked."
"We've seen drop-offs, and pick-ups, pumping breaks, and broken pumps...."
The video ended with, "We couldn’t have done it without the women who came before us and the women who stand beside us.” Such a powerful message that gives us yet another reason to celebrate women.
March 8th is International Women's Day, let's be one with #BeBoldForChange campaign and #Believe that we have the power to help create a better working world.